What’s In A Name?

How did Shakespeare put it?

Juliet: “What’s in a name? That which we call a rose by any other name would smell as sweet.”

GTA CRM. That is the name of this blog / website.

GTA = Greater Toronto Area (in Ontario, Canada)

CRM = Customer Relationship Management (involving Acquisition, Relationship, Retention)

To borrow from Wikipedia … Customer Relationship Management (CRM) is a broadly recognized, widely-implemented strategy for managing and nurturing a company’s interactions with customers, clients, and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support. The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service.

At GTA CRM we take terminology, like …

  • Squeeze pages
  • Autoresponders
  • Double opt-in
  • Above the fold
  • Domain names
  • Search Engine Optimization (SEO)
  • Pay Per Click (PPC)

… and more, filter it all out for you, design and implement the solution, and you get a web presence that delivers more customers. Delivering them at a lower cost than traditional TV, radio, or print advertising.

We do this using the power of technology, specifically the Internet.

  • If you have a web site and it is not delivering customers the way you had hoped it would, contact us.
  • If you do not have a website, and realize that the web is how a lot of potential customers are shopping today (forget the Yellow Pages!), contact us.

We will sit down with you and provide a free, no obligation check up on your Internet presence, and provide ideas on how you can move forward with this modern promotion method.

The bottom line that we offer = more customers.

p.s. If you manage or own a business, you need to watch the video

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